The importance of good website design can be summed up in two words – IT SELLS.
A website designer can put all the latest gizmos, videos, and graphics in a website but if it cannot sell its content to online visitors then that website is as good as dead. It has no right to exist. Its contents, since no one is consuming them, are useless.
A clever website design UK coupled with quality and relevant contents can be an effective tool in marketing just about any product in the country and in the world. But to do that, the website design company must attain two things when creating a website.
Cheap website design
The first one is creating a cheap website design that can deliver results.
Cheap website design should be quality website design too. It is unwise to spend a fortune in a website, especially in the case of small companies who are just starting with their business. Some website designers will jack up the price of their work by inserting a lot of cool but unnecessary features. That should not happen if the job is handled by a website design company that prioritizes client needs over profit.
What the client is offering must be the focus in developing cheap website design. Find a website designer who is good at keeping the site simple and focused on what you are offering online, be it a product or service, or simply advertising a person or event. Don’t let too much clutter drown out the message, or sales pitch, of the website.
Small and medium sized businesses that cannot compete with multi-national in terms of advertisements can greatly benefit from the wide reach of the Internet, cheaply. A good website design can help them improve their reach and get ahead of the competition.
Function and SEO
Second is the ability to create a functional and SEO friendly website design.
SEO is very important in delivering visitors to a website; and visitors equal revenue. Choose a website design company whose developer knows the ins and outs of search engine optimization. A website must attract visitors so it can start showing its contents to people. And search engines are the best way to herd people towards a particular site.
Traffic coming from search engines could translate to millions of sales but it does not come automatically. The website design is a big factor in whether people will stay on a website, reading articles and clicking on links, or jump to a competing site without even glancing at the site’s offerings.
Overly complicated websites can confuse and frustrate visitors. A good web designer avoids too much clutter that can distract from the message of the site. Graphics and videos should help, but not divert the visitors’ attention from what the website is offering. In the end, the website’s goal is to convert the visitors into clients and not just give them a free show.
Good website design starts with a website design company that can convert concepts into attractive, functional, and SEO friendly design. It must take the site’s content and give it a platform for what it need to do – TO SELL.